As Seen In

Wandering Child Co. has been recognized by national television networks, iconic brands, business publications, and community platforms for bringing handmade, purposeful children's clothing to families across the country.

 

Voyage ATL — Community Highlights
Featured in Voyage ATL's entrepreneur spotlight series, sharing the full story of how WCC was born from a sewing machine left behind by the previous owners of Katyna's first home — and grew into a nationally recognized brand.
📖 Read the full story

 

BeyGood — Beyoncé's Black Parade Route
On Juneteenth 2020, Beyoncé launched the Black Parade Route — a curated directory celebrating Black-owned businesses — and Wandering Child Co. was selected as a featured brand. All proceeds from Beyoncé's "Black Parade" single supported Black-owned small businesses through this initiative.

 

BestCompany.com — 2020 Small Business Snapshot
Named one of 10 small businesses spotlighted nationally for perseverance and growth during the COVID-19 pandemic. WCC was recognized for increasing both sales and charitable donations during one of the most challenging years for small businesses in U.S. history.
📖 Read the feature

 

as seen on qvc

QVC & HSN — National Television
Selected as one of 20 Black-owned businesses for the Small Business Spotlight, bringing WCC's handmade children's clothing to millions of viewers nationwide across both networks.
▶ Watch the QVC segment on YouTube

▶ Watch the HSN segment on YouTube

 

Shop Culture Podcast
Founder Katyna Knapton joined host Courtney Webb for an in-depth conversation about building Wandering Child Co. from the ground up — the vision, the mission, and the journey. (November 2020, 18 min)
🎧 Listen on Apple Podcasts

 

Comcast RISE
Selected for Comcast's RISE program, which supports small businesses owned by people of color with resources, technology, and visibility.

 

NBC · CBS · ABC · FOX
Featured across multiple major network affiliates, spotlighting WCC's story as a handmade children's boutique built with purpose in Metro Atlanta, Georgia.

 

The Round Table Talk Show
Featured on the March 19th episode, sharing the story behind Wandering Child Co. — from a forgotten sewing machine to a nationally recognized handmade children's brand.
▶ Watch the episode on YouTube